by Craig Lenaghan | Oct 7, 2021 | Uncategorized
User experience, or UX, is long something that brands have been urged to take seriously when it comes to the design and optimisation of their websites. However, one recent development that could step up your urgency to look again at this side of your own brand’s site,...
by Craig Lenaghan | Sep 16, 2021 | Uncategorized
If you are an active reader of digital marketing blogs like this one, you might understandably feel from time to time that more-or-less every aspect of promoting your business online seems to be advertised as “essential”. But your brand’s online reputation really is...
by Craig Lenaghan | Sep 7, 2021 | Uncategorized
Link building is an aspect of SEO marketing that feels like it has been around in some form since the onset of search engine optimisation itself, and its importance – even today – cannot be denied. However, it can also be a discipline seemingly shrouded in mystery,...
by Craig Lenaghan | Aug 16, 2021 | Uncategorized
If there’s one thing that it’s especially important for you to know about search engine optimisation, it’s that implementing it for your brand is an ongoing process. You can’t simply ‘do’ SEO once, and then move on; that’s not how it works. However, here at Jumping...
by Craig Lenaghan | Aug 5, 2021 | Uncategorized
If the title of this blog post is already making you a bit ‘acronym-blind’, let’s start from the very beginning. SEO stands for – of course – search engine optimisation, while a URL – or Uniform Resource Locator – is what many of us know as a web address, or to be...
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