by Simon Trelfa | Jul 30, 2020 | Uncategorized
The appetising acronym ‘E-A-T’ is one that you might have come across more and more often in recent times, although it’s actually nothing new. Indeed, Google added it to its search quality guidelines way back in 2014. In short, E-A-T stands for expertise,...
by Simon Trelfa | May 29, 2020 | Uncategorized
While every search engine optimisation (SEO) company you are likely to approach will tell you just how important it is to have lots of high-quality websites linking to your own site if you are to rank well in Google (just a little clue: it’s very important), there has...
by Gareth Bushell | Feb 18, 2020 | Uncategorized
No, not “FFFIIIGGGHHHTTT!” In truth, it’s a difficult dispute to settle, and would be even with a silly clash at Harry Hill’s behest. Besides, we’re not sure how much the floppy-collared comedian knows about Pay Per Click (PPC)...
by Gareth Bushell | Nov 25, 2019 | Uncategorized
When you think of Google Ads, you probably think initially of the text-based ads that sit on Google’s SERPs (search engine results pages) and look similar to the other, more organic search listings there. However, don’t overlook the other branch of the...
by dindo | Nov 8, 2019 | Uncategorized
While many modern marketers might still deem Pay Per Click (PPC) campaigns indispensable in their online promotion arsenal, there’s also a certain amount of scepticism surrounding PPC. It’s easy to reckon that, in 2019, PPC is on the way out and...
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