by Simon Trelfa | Jun 5, 2020 | Uncategorized
For years, ecommerce businesses have been accustomed to publicising their products on Facebook before channelling users towards a separate site for completing the purchase. However, the boundary between Facebook and traditional online stores is now blurring in an...
by dindo | Apr 6, 2020 | Uncategorized
While the world continues to grapple with one particular crisis – the COVID-19 pandemic – it’s important to acknowledge another type that could easily beset your company one day: a social media crisis. What do we mean by a ‘social media crisis’? Well, we’re not...
by Liz | Mar 25, 2020 | Uncategorized
Facebook is undoubtedly a fun place to be – and a fun place to market, too. It helps that Facebook runs its own PPC (Pay Per Click) ads programme, allowing you to nudge your offerings in front of the Facebook users who are especially likely to buy them. Still, there...
by Liz | Feb 27, 2020 | Uncategorized
These days, it’s probably never been easier to reach out to individual employees of a company. Just think of T-Mobile US’s CEO John Legere and his strong Twitter following, as well as the profiles of senior Apple executives, including Phil Schiller and...
by Gareth Bushell | Feb 18, 2020 | Uncategorized
No, not “FFFIIIGGGHHHTTT!” In truth, it’s a difficult dispute to settle, and would be even with a silly clash at Harry Hill’s behest. Besides, we’re not sure how much the floppy-collared comedian knows about Pay Per Click (PPC)...
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