by Craig Lenaghan | May 16, 2022 | Uncategorized
Search engine optimisation (SEO) is an important aspect of any marketing strategy in the 2000s – and an essential component of SEO is web copy, this term referring to the core text that can be found on a brand’s website. This is as opposed to SEO content, a term that...
by Craig Lenaghan | Apr 26, 2022 | Uncategorized
We live in an age of fast-developing technologies and trends, and it can understandably be tricky to keep track of them all. One such rapidly emerging category of tech is AI – or ‘artificial intelligence’. Today, some brands are considering using AI tools to generate...
by Craig Lenaghan | Apr 14, 2022 | Uncategorized
So, your organisation has started a business blog, but once it’s set up, what do you do next? Here are three things that all brands should do with their business blog, but which are too often overlooked. Be consistent When we say “consistent”, we mean that in two...
by Craig Lenaghan | Mar 25, 2022 | Uncategorized
Link building, let’s be honest, is not one of the more glamorous or exciting elements of a firm’s search engine optimisation (SEO) and digital marketing activity. But it’s equally undeniable that attracting backlinks to your brand’s website will still be hugely...
by Craig Lenaghan | Mar 16, 2022 | Uncategorized
Blogging has long been a ‘tried and tested’ way to help increase organic website traffic and boost brand awareness, and it’s still just as relevant and effective today. Although it might seem like an easy task, creating a successful business blog can be trickier than...
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