If your business sells a particular product, you might too easily assume that you ought to only step in to help the customer with it after they have bought it. However, it’s actually well before the customer clicks the “buy” button that you should direct them towards the resources they need to make the most of their new item.
In following such a proactive promotional strategy, you can help ensure the customer achieves better results with your product and is therefore inclined to recommend it to people they know. However, that’s not the only reason why you should put your teacher’s hat on.
You can build an online course that attracts more traffic to your site
The idea of putting together your own course might initially seem daunting, but it can actually be pretty simple when you have an online toolbox at your disposal.
You could, for example, stitch a course together from a series of blog posts or take to a live video streaming platform like Facebook Live or Twitter’s Periscope. Just remember to mention your site’s address so that people know where to go for even more help.
You can foster a community that is loyal to your brand
Whether you do it by providing text-based replies to comments posted on your blog, conversing with your customers over a live video stream or using other means, you can get to know many of your customers on a one-to-one basis – and let them similarly get to know each other.
One result could be a thriving community of people who, all being attracted in some fashion to your brand, could soon help each other to help you.
Our social media marketing gurus here at Jumping Spider Media can further advise you on how to garner a customer base receptive to both learning and buying from you. So, don’t wait any longer to get in touch with us if you feel that we could help.