It’s usual for companies looking to establish a logo for their brand to encounter a number of questions regarding complexity, use of colour, size adaption and whether or not a use of imagery should communicate their product or service. By analysing some of the world’s most well-known brands, we’ve established five common factors that probably have something to do with their success.


If you think about some of the most famous logos in the world, you’ll begin to realise just how simple they are. After all, a logo has a very limited capacity to hold information so those that have disorderly designs can often struggle to achieve quite the same amount of success. Aim to take inspiration from the likes of Nike and Yahoo.

Minimal colours

As well as being simplistic in their design, you should also aim to use minimal colours in a strategic. Research revealed that blue and red are the most successful logo colours. Coca-Cola and Walt Disney stand as good examples. What’s more, when analysing 50 famous logos it was found that 43 of the top companies used no more than two colours in their designs, 33% of these using blue and 29% using red. 

Familiar shapes

It doesn’t matter what product or service a company is offering; a logo is always meant to be persuasive. For this reason, familiar shapes such as circles, ovals, rectangles and squares tend to work the best as they are shapes that most people deal with on a daily basis. Using common shapes also makes it easier for logo designers to keep it simple, such as Audi’s interlocked four circles which work perfectly with their car models.

Stylised text

While we’ve said that keeping a logo simple is often the best way, that doesn’t mean that you can’t have fun with your text. Companies like Microsoft, Nokia and Google, use nothing but their names in their logo, but they have managed to leave a lasting impression on consumers worldwide because of the font they’ve chosen to use.

Memory associations

One of the most classic marketing techniques is using psychology to associate one thing with another. Your company’s logo acts as a representative for what you do and helps people easily identify you. McDonald’s has its signature yellow “M” that brings up images of golden arches. The original McDonald’s logo was actually so successful that the “M” soon became a memorable logo all of its own.  

At Jumping Spider Media, we specialise in search engine optimisation. Get in touch today on 020 3070 1959 to find out more about how we can help your business.