Spending time and energy creating a new product is all well and good until you have no idea where to start promoting it. You might be ready to add it to your site, hoping that sales will start rolling in, but getting an initial reaction to a new product isn’t as simple as that. Here are a few ways to increase the likelihood of your success.

Email marketing

Before the official launch of your new product, send an email out to your most loyal customers. By doing this, you’re hoping that those who use your products the most will stand as brand advocates and try your new product before anyone else. Write an email to a select group of people that will make them feel as though they have been chosen to try out a limited batch of inventory before it goes on sale publicly. As an incentive for these people to follow through with a purchase, you might even want to offer a discount or promotional code.

A contest

There are a number of tools, like Gleam and Rafflecopter, which allow you to build up excitement for your new product via online contests and giveaways. Giving away a number of your new products to visitors of your site or social media pages can be a way to gain contact information for your ever growing email list. Those who enter your contest will be qualified leads and this way you’ll know that more product marketing to them might push them to buy from you in the future. 

Pre-order discount

This is probably one of the simplest ways to drive immediate sales of a new product. Send a promotional code or an attractive pre-order discount to your entire list of past customers and leads but make it clear that these will only be available for a limited time to create a sense of urgency. You might also want to limit the quantity of the product in an effort to drive more interest. 

A virtual launch party                                                               

Recent online tools such as Facebook Live can allow you to hold a virtual launch party for your new product and will make you stand out from your competitors. A launch party can be held at your headquarters and you should aim to invite designers, customer service reps, vendors and partners who will watch you talk about your new product and audience members will be invited to ask questions. Again, offering promo codes during this live event can boost sales.