If you’ve heard of Google Search Console, but you’re not sure how it can be useful for your business, you’ve come to the right place. In this week’s blog, we are discussing the best tools that Google Search Console offers and how they can benefit you.

What is Google Search Console?

For those of you that are slightly confused, we are going to quickly outline exactly what Google Search Console is. It is a free web based SEO tool that it used to understand Googlebot’s data. It helps you understand exactly how Google sees your website and it can be used to improve your website’s performance. It is useful for monitoring metrics and discovering insights to help you increase your organic rankings on Google.

Search Appearance

Search Appearance is one of the main sections on Google Search Console and helps website owners understand how their website is currently setup and shown on the Search Engine Results Page (SERP). The HTML Improvements tab is particularly useful as it acts as a basic site auditor. It shows you any problems Google has found when crawling your site, so you can rectify them.

Search Traffic

Search Traffic is all about the keywords your site is showing up for, external and internal links and how mobile friendly your website is. The Search Analytics tab, in particular, is very useful for showing you what keywords the search results list for your website. It outlines impressions, clicks, click-through rate and position.

The Links to Your Site and Internal Links tabs are also very useful as they indicate what words of phrases created those links and helps you keep on top of your link building strategy. You can also identify any unwanted traffic.

Finally, the Mobile Usability tab indicates if your site is mobile friendly. In 2016, mobile web usage overtook desktop for the first time, meaning it is more vital than ever to ensure your site is mobile friendly. This will benefit your users as well as your SEO campaign.

To set up your business on Google Search Console, use Moz’s beginner’s guide. For more information, get in touch with the Jumping Spider Media team today.