Hardly surprisingly, 2020 represented a boom period for ecommerce businesses as lockdowns forced many UK shoppers away from traditional bricks-and-mortar retail. In December alone, online retail spending increased by 52.2%, Barclaycard figures cited by the Guardian have revealed.
However, as more and more businesses enter the ecommerce sphere or expand their existing online retail operations, your own e-tail outfit may risk getting crowded out. Fortunately, applying the below tweaks to textual copy on your online store could help to strengthen its competitive edge.
Insert suitable keywords into your meta titles and descriptions
What exactly would be “suitable” keywords? Basically, they’re the ones you want your site to rank for, and that you have a decent chance of ranking for.
The meta title and meta description are what textually represent a webpage in a Google search listing; therefore, you should make sure these details are also worded in a way that draws people in.
Add alt text to your ecommerce site’s images
This alt text can better educate your online store’s visitors – especially the visually impaired – about what your images mean.
As those visitors can include Google’s own web crawlers, you can also expect carefully-worded alt text to reward you with higher-ranking positions on Google search result pages.
Optimise your title tags
As each of your ecommerce site’s webpages can be given its own title tag, you should be cautious about what you put – including keywords – within a limit of about 50 to 60 characters, including spaces.
Don’t forget to provide all of this text for your category pages, too
Your store’s category pages effectively sit above its individual product pages – and you should be using relevant keywords for these pages as well, as this would help them to rank in their own right.