So you’ve created a new website for your business, but is it generating enough leads? The aim of the game is to turn your users into leads, but first, you need to know some of the top techniques.

Content marketing

One of the most effective ways to build your brand is to populate your site with quality content. Not only will this help your website’s SEO and the amount of organic traffic that is directed to it, but it allows you to communicate with your customers why your product or service is right for them. Good quality content marketing should include regular, relevant content, guest blogs and sponsored posts and up to date information on your social media channels that correspond with what’s on the site. 

Landing pages

If you’ve never experimented with landing pages and pay-per-click advertising then now is the time to start because these techniques almost guarantee a conversion from a user to a lead. Pay-per-click has become highly influential over the past few years thanks to services such as Google AdWords and Facebook Ads. Both of these give you more ways than one to diversify and promote your brand.

Similarly, the creation of landing pages via services such as Pagewiz or Optimizely can allow you to use A/B testing to see which of your pages are performing the best. Once you know, you’ll be able to attract users to your page with Google AdWords or Facebook Ads, using your pay-per-click campaigns to reach your desired audience. Such campaigns include an assessment of your keyword to vary ads and improve conversion rates with reports and analytics.

Email marketing

A customer mailing list is one of the most widely used lead generation techniques, and it can create results in more ways than one. Once you’ve gained enough email addresses, you could start a regular newsletter to keep your customers up to date with new products and offers, run competitions or offer free trials. An even more effective technique is to send marketing messages that are tailored to their needs. For example, emailing a customer with the particular service or product that you think they might be interested in. This will encourage a sense of loyalty between you and your customers and this way they’re much more likely to buy from you.

Live video

Last but not least is live video. It is expected that by the end of the year it will account for around 74% of all online traffic meaning that it’s a technique you should definitely consider. Popular sites such as YouTube and Facebook now include the option to go live, giving you a great platform for things such as product demonstrations, Q&A sessions and exclusive insights to your events. Live videos will allow you to establish a dialogue with your customers and this has been proven to generate instant feedback, something that is much more effective than written content.