As the world’s biggest professional social network, LinkedIn is a giant. Although the site focuses on job seekers and professionals, it’s easy for your business to join the platform. Creating a company page gives you access to a whole world of analytics and a huge network of connections that could be used to help your business grow. If your social media strategy is focused exclusively on Facebook and Twitter, then here’s why you should seriously consider enhancing your presence on LinkedIn.

Find the best candidates

In 2016, LinkedIn’s user count climbed to over 450million. This is a staggering number, and it means that there are more talented job-seekers at your fingertips than ever before. Not only does having a LinkedIn presence allow you to publish content that can showcase your business to this talent pool, but you will also be able to market job postings and select candidates that only have the exacting skills you are looking for.

Showcase your expertise

LinkedIn is a great platform for posting industry-related blogs, something you should use to your advantage if you want to stand out as an expert in your field. If you post high-quality content on a regular basis, you’ll boost your reputation and take your brand to the next level. After all, it’s not just job-seekers who use LinkedIn – you’ll find potential clients and customers that you need to impress!

Keep in contact with clients

When it comes to business, building relationships is vital. Whether you want to encourage repeat sales, keep up to date with the changes happening in your industry or find new customers, networking and connecting is essential. LinkedIn lets you keep in contact with your customers by sending them InMail, endorsing them for certain skills and commenting on their posts. These features help you to maintain professional relationships and keep your brand in their newsfeeds.

When it comes to using LinkedIn effectively, it’s important to display a professional and engaging attitude. Post regular, targeted content that is relevant to their customers and their industry, respond to clients and customers quickly and effectively, and network with clients and business contacts to maximise your chances of being seen by new customers.

Need assistance with your LinkedIn strategy? Don’t hesitate to get in touch with the digital marketing specialists at Jumping Spider Media today.