If the title of this blog post is already making you a bit ‘acronym-blind’, let’s start from the very beginning. SEO stands for – of course – search engine optimisation, while a URL – or Uniform Resource Locator – is what many of us know as a web address, or to be slightly more technical, the address of a given resource on the web. Our own URL, for instance, is https://jumpingspidermedia.co.uk/.

What you might not have given a great amount of thought to, however, is the notion of specifically optimising your own brand’s URLs for SEO – in other words, with the aim of helping your site to perform better in the search engine rankings.

Is it worth optimising your URLs for the search engines?

This is an understandable question – after all, you’ve probably not even looked at the URL of this blog post. Instead, you’ll have paid attention to the title and the content of the blog post.

But the fact is, the online space is an extremely competitive one for brands. With Google processing billions of searches every day, every little thing you can do to bolster your brand’s search engine fortunes could be key to pushing you ahead of competitors in the eyes of potential customers or clients.

You may not have been aware, for example, that the ‘search-engine-friendliness’ of your website’s URLs is actually a ranking factor, influencing where your site’s pages fall in the search results. Furthermore, search engine crawlers use URLs to make connections between the pages on a website. Oh, and SEO-optimised URLs can even make it easier for human users to make sense of your site, and to navigate from one page to the next.

These factors, combined, can all be good for your company’s general SEO performance.

URL SEO may not be everything, but it is definitely something

Of course, we have to apply some perspective here; there’s a lot more to impactful search engine optimisation than just optimising your site’s URLs. But it’s also an important element of SEO that shouldn’t be overlooked.

As for exactly how you can get your own brand’s URLs more ‘search-engine fit’, there are many potential ways of accomplishing this. Proven strategies include – but are not limited to – ensuring the content of your URLs is well-matched to the content of your actual pages, and making URLs descriptive to help both human users and Google spiders to understand them better.

Would you like to get your brand’s SEO performance ‘shipshape’ for the rest of 2021 and beyond? If so, give the Jumping Spider Media team a call, or send us an email. We’d be delighted to help devise and implement a strong strategy that will assist in making your company so much more visible and successful online.