Millions of people around the world love Mad Men, the American television drama series following the lives of a group of advertisers in 1960s New York. We are particularly fond of the character of Peggy Olson, who is portrayed by Elisabeth Moss and, during the programme’s run, has progressed from being Don Draper’ssecretary to having her own office as a copywriter. Many of the principles of good copywriting are the same today as they were in the 1960s, which helps to explain why Peggy can be surprisingly educational about how to effectively write promotional copy for the web.

Crucial criteria that good promotional web copy must satisfy

At one point, Peggy expressed her frank opinions about lipstick with the words: “I don’t think anyone wants to be one of a hundred colours in a box”. As a result, she was made a copywriter. The lesson to be learnt from this is that good copy must be written honestly and from the standpoint of a potential customer. These are fundamental and long-enduring principles of effective copywriting. Fortunately for many UK companies, Jumping Spider Media has its own Peggy Olsons who can craft web copy that ticks these important boxes!