As of the early-mid 2020s, organisations and businesses of almost all shapes, sizes, and sectors are generally very familiar with the merits of investing time and money in social media marketing.

So, the question of whether your brand should launch and maintain a presence on social networks such as Facebook, X (formerly Twitter), and/or Instagram might not be an overly difficult one for you to answer. But what about the question of how you implement social media marketing?

The latter question can be a much more challenging one, especially as the social media landscape becomes even more complicated. During 2022 and 2023 alone, for example, we have seen all manner of “Twitter pretenders” – such as Threads, Mastodon, and Bluesky – launch or become more prominent in conversations around the subject of social media.

So, here at Jumping Spider Media, our social media marketing experts won’t seek to add to such complexity and confusion. Instead, as we say goodbye to 2023 and welcome in 2024, let’s consider just three types of social media content that your brand might think about getting involved in over the coming months.

  • Short-form video

Video has been having something of a “moment” on social media for quite a few years now, and it shouldn’t be overly difficult to figure out why.

Shorter videos, in particular, which can be loosely defined as those between a few seconds and about three minutes long, are highly digestible for time-pressed social media users, and can have a short, sharp impact on viewers.

Such developments in recent years as TikTok, Instagram Reels, and YouTube Shorts have helped make it even easier for brands to tap into the power of short-form video on social media. So, if your brand hasn’t done much with short-form video so far, 2024 might be the year to change that.

  • Polls and questions

If you use certain social networks in your day-to-day life, you might have noticed that it seems to have become easier in recent years to incorporate a formal poll into your social media posts, complete with the ability to add multiple-choice options.

However, if you would like to make greater use of polling during 2024 in order to engage your brand’s target audiences, you don’t necessarily have to use those built-in polling features on your chosen platform(s). Open-ended questions can work just as well.

Asking questions to your social media followers – touching on relevant subjects such as trends in your industry, or your brand’s products and services – could help you gather some very useful data. Social networks ranging from Facebook and X to Instagram and LinkedIn can all lend themselves nicely to such polls and questions.

  • Webinars and events

Shortly after the COVID-19 pandemic hit the world, it seemed as if virtual events were suddenly everywhere. And while the coronavirus situation is hardly at the top of the headlines anymore, many of the benefits of virtual events – such as the scope they give for people around the world to access them, even if they aren’t able to get to a particular brick-and-mortar venue – are long-lasting ones.

Educational webinars, digital conferences, workshops, and other virtual events won’t necessarily be the most relevant form of social media content for every brand. However, for organisations in certain sectors, such events could be invaluable for helping to deepen user engagement.

By providing genuinely useful and entertaining content for your social followers via virtual events, you could do a lot to build up your brand’s profile and authority in its field. LinkedIn, Facebook, and YouTube are all potentially suitable platforms for hosting webinars and live video events.

Do you have any further questions about the forms your own brand’s social media content could take during 2024 and beyond? Maybe you would even like to discuss working directly with our digital marketing professionals here at Jumping Spider Media? If so, you are very welcome to give us a call on +44 (0)20-8089-1220, or to enquire to us via our online contact form.