Of course, the Internet was, during Shakespeare’s lifetime, still several centuries away from even being invented – but we like to think that, were he alive today, he could teach a surprisingly large amount about crafting compelling web copy. From some of his plays, we have singled out bits of dialogue that read like parts of posts on the Jumping Spider Media blog, translated into Elizabethan English.

“Brevity is the soul of wit”

In other words, a good message can be communicated more effectively if it is kept as brief and to-the-point as possible. After all, many people who read your web content could be in a rush. So, you shouldn’t say, for example, “at this moment in time” instead of simply “now”.

“No legacy is as rich as honesty”

Consistent honesty in your web copy can lead current and potential customers to place more trust in your company.

“All the world’s a stage”

As the Internet has a truly global reach, your promotional efforts can have a truly global reach, too. You do, however, need to remember to take account of cultural differences when promoting to different markets – and our experienced writers can do this when crafting effective web copy for your business.