While it’s true that social media marketing is one of the most effective ways to bring exposure to your brand, generate more sales and ultimately grow your business. However, you need to know the difference between using social media professionally and using it irresponsibly.

Posting inappropriate content

Rule number one is an obvious one, but it’s surprising how many people slip up when it comes to the content that they post on their professional pages. Stay clear of religious and political content, as well as posts that may be sensitive to people of different nationalities and backgrounds. This way, you’ll avoid the risk of offending anyone or starting a debate that may become detrimental to your brand.

Ignoring messages and reviews

The main purpose of your social media posts is to persuade your customers to engage. Increased engagement with your updates means that it’s more likely that your future posts will be soon as comments and likes on your updates all count toward your SEO/search ranking outside of these sites. If this is the case, you should never fail to respond to any prospective customers asking questions about your product or service. You should even aim to acknowledge those that have commented, regardless of if it’s good or bad. Of course, if it is a negative comment that you’ve received should aim to resolve the issue quickly and effectively.

Failing to optimise your Facebook page

Facebook offers a number of templates for business pages. For example, ecommerce sites can set up a storefront on their Facebook page. When setting up your Facebook page, you should also make sure that you complete all of the necessary information such as ‘About Us’ and ‘Bio’ as this will optimise your business for searches within the site. Giving customers all of the information they need to find you will understandably be worthwhile.

Posting only promotional content

Don’t be a business owner who believes that the only purpose of social media is to promote their business. While it is important, your audience will not want to be bombarded with sales messages but will want to discover useful and informative updates. This will make it more likely for your audience to engage with future posts.

Irrelevant cross-posting

Cross-posting between different social media sites should only be done when it’s relevant. Although it is a process that saves time, sometimes your updates will not effectively translate to a specific platform. Tailor what you post to specific platforms to make the most out of user engagement.