In many areas of life, it may seem the wise thing to save money at every opportunity. For example, what difference does it make if you do your weekly shopping at a cheaper supermarket? However, such thinking is extremely dangerous when it comes to boosting your online company’s search engine rankings, for more than a few reasons.

Defining awful written content

First of all, let’s be clear about what makes ‘bad’ copywriting. Blog articles, for example, generally need to be longer than just a few sentences if search engine spiders are to take much notice of them. You also need your content to be fairly original if possible, or at least, not shamelessly plagiarising that of another site.

You’ll also need your written content to be engaging, relevant and useful enough to attract a decent number of social media shares, comments, follows, retweets and ‘likes’, as this all further helps to boost your search engine rankings.

So… how much damage can poor quality copywriting really make?

Badly-written, useless and/or irrelevant content not only fails to improve your search engine optimisation (SEO) fortunes, but can actively harm them, with Google frequently penalising sites guilty of keyword stuffing or slavishly copying the content of other sites (among other offences).

Your firm’s online (and therefore offline) reputation can be harmed, you’ll struggle to build an audience, customers won’t trust or be loyal to you and your firm won’t be seen as a leader in its field. You certainly won’t convert visitors into sales if your written content is poor, either.

What more reason could you have for taking the quality of your copywriting seriously? Get a true professional copywriter on board instead, by calling Jumping Spider Media today.