It’s a truth universally acknowledged that no matter how good your web content is it won’t generate desired leads without the correct SEO keywords. This process is one of the oldest digital marketing tricks out there, and yet people still struggle to get it right.

Over time, digital marketers have made the switch between wedging as many keywords as possible into online content and including no keywords at all but ideally, a happy medium between the two is what will get you the best results. Using keywords properly can add a great deal of SEO value to your copy, but strategic use can demand some knowledge and discipline.

Start with your keywords – not the other way around

Using your desired keywords as a starting point will guide your approach to content and allow them to be worked into the text more naturally than if you were to insert them at the end. Reading text that has clearly had targeted keywords shoved in at the end will be disruptive and could deter potential clients from using your service or buying your product.

Consider your customer’s intent

It’s important to remember that a person will be searching for a keyword only when he/she is looking for particular information. Consider why your prospective clients are searching for these keywords and what their intention might be. Once you’ve got that figured, you’ll be able to create content that not only includes keywords but addresses questions or concerns you think that person might have.

Create the most impact

For the best results, you need to carefully consider where in the text you’re going to add your SEO keywords. If possible, you should aim to include a keyword within the first 65 characters of your headline, several times (naturally) in the body of the text, create a vanity URL slug that includes the keyword and add a keyword in your Meta description.