What is extremely important to your Google AdWords success, and yet is completely ignored by most companies? Your quality score, that’s what. Many businesses don’t realise just how much money they are effectively throwing away by failing to tend to their quality score.

As vital as costs per click and conversion rates are, your PPC campaign manager should also keep a diligent eye on your quality scores and make adjustments as necessary.

Benefits of a higher AdWords quality score include a lower cost per click, which can immensely influence a campaign’s success, particularly if your budget is limited. A decent quality score can also deliver you better ad positions and higher revenue.

What determines your AdWords quality score?

A quality score is generated every time a Google search is performed that triggers your ad. A wide range of factors play a part in the evaluation of your AdWords account that generates your quality score.

These include your keyword’s expected click through rate (CTR), your display URL’s past CTR, your account history, the quality of your landing page, your keyword/ad relevance, your keyword/search relevance, geographic performance, your ad’s performance on a site and your targeted devices.

There are so many ways in which a great AdWords quality score can make a big difference to your campaign performance, and the earlier you begin focussing on this overlooked aspect of PPC, the sooner you’ll reap the benefits.