If you are rather new to the whole world of web marketing, you could understandably feel confused by a lot of the jargon that tends to be thrown about by the players in this world. We have made things a little easier by pointing out – on this website’s front page, no less – that SEO stands for search engine optimisation. However, you might also have seen the term SEM used alongside it. So, what do the letters SEM stand for – and what does the term mean?
Read further and feel confusion melt away
Put simply, SEM stands for search engine marketing. It is basically the umbrella term for all forms of online marketing where websites are promoted through the boosting of their visibility on the results pages of search engines. So, SEO falls under SEM – but SEM also covers many other kinds of Internet marketing that Jumping Spider Media can undertake on your company’s behalf. These include pay-per-click and social media marketing. That has its own acronym, SMM – but we can assure you that you should encounter little confusion if you peruse more of the Jumping Spider Media website to learn further about how we can assist you with SEM.