Through building a large body of backlinks pointing to your site, you can increase your site’s SEO rankings by showing Google that your website is high-quality, respected and authoritative.

However, it remains crucial that you source your backlinks through ethical, “white hat” measures. Otherwise, Google could react by sending your site plummeting down the SERPs (search engine results pages). Here are example link-building techniques that won’t incur Google’s wrath. 

Get brand new links from brand mentions

If your brand is reputable, it might have been mentioned by many sites which you have never come across. With a tool like Moz or SEMrush, you can quickly track down those mentions, which might not necessarily be hyperlinked to your site – in which case, you could act to rectify that…

You could simply contact each company to ask whether they can insert that hyperlink while making sure it’s a “follow”, rather than “no-follow”, link. That way, it will reap SEO returns for you.

Get yourself listed on relevant directories

There are many different directories out there – and, if you come across some relevant to your site, you might find that they each let you add a listing for, and link to, your own site at no charge. Be careful not to pass up this opportunity on such directories where your competitors are listed.

Write guest blog posts and press releases

In publishing a finely-crafted press release about something truly newsworthy connected to your business, you can garner backlinks as high-authority websites inevitably take notice of the story.

Guest blogging can work similarly, except that you ought to proactively approach popular sites that might be willing to post your articles. Our copywriters can write both press releases and guest blog posts on your behalf; learn how by giving us a call on 020 3070 1959.