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Jumping Spider Media is a dynamic web marketing and SEO provider which provides a wide range of services to help clients harness the commercial power of the internet. We work closely with our clients to ensure we help them meet their individual online goals.

How to carefully build your social media presence for long-term success

Success in social media marketing is a marathon, not a sprint. You've probably heard or read a similar mantra about digital marketing more generally, but it's especially worth emphasising about social media, which often caters for our thirst for instant gratification....

Why Google Ads still have relevance in a word-of-mouth world

While many modern marketers might still deem Pay Per Click (PPC) campaigns indispensable in their online promotion arsenal, there's also a certain amount of scepticism surrounding PPC. It's easy to reckon that, in 2019, PPC is on the way out and word-of-mouth (WOM) is...

How to modernise your small company’s marketing strategy for 2020

As the world prepares to usher in a whole new decade, the 2020s, it's a good time to look again at your marketing approach and decide whether it needs updating for the new age. This applies even if you run a small business – you don't need to spend big to win big....

What essential SEO ingredients should every blog post have?

There's no shortage of advice about SEO (Search Engine Optimisation) online, but you might still struggle to find tips that aren't bogged down in confusing jargon. If you are penning a blog post but unsure what SEO fundamentals it needs, here's a basic guide that gets...

In with the… old: how to effectively reuse tried-and-tested content

One of the key rules of successful SEO is regularly posting fresh and interesting content, as this strategy certainly draws Google's notice. Unfortunately, though, in your efforts to adhere to this rule with your website, you might struggle to keep coming up with...

How chatbots can help you to master Facebook Messenger marketing

Far from what the Terminator films might have led you to fear, bots are hardly threatening the future of humanity. In fact, they can prove wonderfully useful for your marketing efforts, as the chatbot functionality built into Facebook Messenger demonstrates. Facebook...

Right from the start-up: how your new business can compete in SEO

If your exploits in SEO are relatively nascent and your business isn't much older, you could easily feel despondent when you start reading about what works and what doesn't work in SEO. How are you supposed to compete with large firms that have already built up links...

Received a negative review on Google or Yelp? Here’s how to respond

Yes, it can rather ruin your day when you check your company's listing on Google or Yelp, only to find that... well, someone's given your business a negative review. Worse, as 86% of customers have recently admitted to reading online views of local businesses, your...

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