There are a lot of different parts of the web where your brand’s content could conceivably be shared, which would allow you to extend the impact of that content beyond your own website.

Platforms ranging from Facebook and X (formerly Twitter) to Reddit and Medium have long played their part in helping brands to reach audiences they may not otherwise have been able to reach.

However, if your business has often done little more than throw a link to its latest blog article on a social network or microblogging platform, it is important to acknowledge how rapidly the environment is evolving.

To a probably greater extent than ever before, many such platforms are seeking to keep their users within their own ecosystem, so that users don’t wander so often to external sites.

You might, then, need to work harder these days to optimise your content for each third-party channel that you use. The good news is that such extra time investment can still be well worthwhile for attracting users of such platforms to your site.

With that in mind, what are some of the slightly less “obvious” platforms or channels that you might not have considered as places to share your brand’s content?


This platform works on the basis of writers creating and publishing newsletters that they then email to subscribers.

Paid subscriptions can enable creators to enjoy a revenue stream directly from their appreciative audiences, with no annoying or irrelevant advertisements or sponsorships getting in the way.


In a way, Quora is an obvious place to share brand content, and in another sense, it is far from obvious. After all, it is a question-and-answer site that – even though it has been around for a long time – isn’t exactly one of the first platforms that many of us consider when it comes to brand marketing portals.

Still, if you have expertise in a subject that is being asked about, you could be well-placed to provide an informative and relevant answer, concluding with a link to your brand’s in-depth blog post on the topic.


Attracting particular attention from late 2022 as a decentralised alternative to Twitter following the latter’s takeover by Elon Musk, Mastodon reportedly had more than 10 million registered users as of March 2023.

Free and open-source, Mastodon is not just one platform; it is effectively a network of servers (or “instances”), with each one having its own community, rules, and policies. This might make Mastodon an interesting option for the targeting of your brand content at particularly niche audiences.

Whatever you intend to do with your organisation’s content, our team at Jumping Spider Media can help you craft it, while supporting your broader search engine optimisation (SEO) and online marketing efforts. Reach out to us today for further information or a free website review.