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Jumping Spider Media is a dynamic web marketing and SEO provider which provides a wide range of services to help clients harness the commercial power of the internet. We work closely with our clients to ensure we help them meet their individual online goals.
3 ways to respond to Google’s BERT algorithm update
You might have already heard a fair bit about the recent Google algorithm update, BERT, since its end-of-2019 rollout. The acronym stands for Bidirectional Encoder Representations from Transformers – but of much greater importance are the implications it could have...
Are you ready for the new era of Google Voice Search?
Pah; simply typing your query into a search engine is a bit old hat these days. Actually, that’s not quite true – but it is true that voice search has been gaining popularity lately. This has been especially the case among mobile device users, who often seem to prefer...
What your brand needs to do when a social media crisis hits
While the world continues to grapple with one particular crisis – the COVID-19 pandemic – it’s important to acknowledge another type that could easily beset your company one day: a social media crisis. What do we mean by a ‘social media crisis’? Well, we’re not...
Are your Facebook ads struggling to bear fruit? Here’s what to do
Facebook is undoubtedly a fun place to be – and a fun place to market, too. It helps that Facebook runs its own PPC (Pay Per Click) ads programme, allowing you to nudge your offerings in front of the Facebook users who are especially likely to buy them. Still, there...
How to readjust your digital marketing as the coronavirus bites
As the coronavirus crisis forces businesses to do their bit to curb the virus's spread, such as by mandating their staff to work from home, there's the lingering question of what should happen in the marketing department. Here are just a few examples of how you could...
The difference between character and reputation – and how to manage both
Reputation is an important, yet fragile thing. In business, as in life, it can affect whether someone wants to form a connection with you or indeed, encourage their friends to do so. Therefore, it's easy to see why a tarnished reputation can be disastrous for your...
The faces of your brand: why turn your employees into company advocates?
These days, it's probably never been easier to reach out to individual employees of a company. Just think of T-Mobile US's CEO John Legere and his strong Twitter following, as well as the profiles of senior Apple executives, including Phil Schiller and Eddie Cue, on...
Paid search or paid social: which is better? There’s only one way to find out…
No, not "FFFIIIGGGHHHTTT!" In truth, it's a difficult dispute to settle, and would be even with a silly clash at Harry Hill's behest. Besides, we're not sure how much the floppy-collared comedian knows about Pay Per Click (PPC) advertising, of which paid search and...
Are you just starting out with blogging? 4 questions to ask yourself
If your company's website currently lacks a blog, it's worth adding one. Regularly uploading your advice and opinions to a blog can help you to foster an image as a thought leader. Still, you could find the road to that destination somewhat rocky. You should remember...
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