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Jumping Spider Media is a dynamic web marketing and SEO provider which provides a wide range of services to help clients harness the commercial power of the internet. We work closely with our clients to ensure we help them meet their individual online goals.
It isn’t only links that matter – so do brand mentions
One of the longest-established and most familiar search engine optimisation (SEO) practices, is link building. This term refers to the efforts that many brands make to attract inbound links to their websites from other reputable and high-authority sites, to help...
A few steps you can take to better plan your company’s next Pay Per Click campaign
Pay Per Click (PPC) marketing – a type of online marketing based on the principle of advertisers paying every time someone clicks on one of their ads – has been around for a long time now. However, that doesn’t mean you can depend on easily executing a successful PPC...
Reddit could have greater value for your brand’s online marketing than you think
If you’re a reasonably experienced Internet user – and certainly if you’re accustomed to performing Google searches for all kinds of queries – there’s a good chance that you’re familiar with the informativeness and usefulness of Reddit. A social news aggregation and...
3 reasons why your brand’s content strategy might not produce the desired results
At times, attempting to plan and execute an online content strategy can feel akin to trying to launch a fitness regime. You might begin in a blaze of glory, only to hit upon problems later, while never quite knowing what is causing your lack of success. So, for this...
What is digital PR, and how does it support SEO?
As an online business owner, you are likely to be extremely alert to the importance of cultivating a strong reputation for your organisation, online as well as offline. Furthermore, you will probably recognise the importance of taking every possible step to enhance...
Introducing Google’s ‘hidden gems’, and how you can rank for them
Many of us who spend a decent amount of time online love uncovering “hidden gems”. By this, we're referring to content that is easy to miss, but that is also highly educational and useful, often due to its incorporation of personal insights and experiences. Well, did...
Are you sharing your organisation’s content on these easily overlooked platforms?
There are a lot of different parts of the web where your brand’s content could conceivably be shared, which would allow you to extend the impact of that content beyond your own website. Platforms ranging from Facebook and X (formerly Twitter) to Reddit and Medium have...
It’s a bad idea to do these things with your link-building strategy
We have written in relatively recent times here on the Jumping Spider Media blog, about how link building should still be a key component of brands’ digital marketing and search engine optimisation (SEO) efforts in the 2020s. But is your own organisation accumulating...
In an AI age, you can still give your content a ‘human’ vibe
If it feels to you at times like the world of digital marketing has been upended ever since ChatGPT came onto the scene in late 2022, we can well understand why you might think that. But contrary to some of the hype you may have read, artificial intelligence (AI)...
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