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Jumping Spider Media is a dynamic web marketing and SEO provider which provides a wide range of services to help clients harness the commercial power of the internet. We work closely with our clients to ensure we help them meet their individual online goals.

3 ways to respond to Google’s BERT algorithm update

You might have already heard a fair bit about the recent Google algorithm update, BERT, since its end-of-2019 rollout. The acronym stands for Bidirectional Encoder Representations from Transformers – but of much greater importance are the implications it could have...

Are you ready for the new era of Google Voice Search?

Pah; simply typing your query into a search engine is a bit old hat these days. Actually, that’s not quite true – but it is true that voice search has been gaining popularity lately. This has been especially the case among mobile device users, who often seem to prefer...

What your brand needs to do when a social media crisis hits

While the world continues to grapple with one particular crisis – the COVID-19 pandemic – it’s important to acknowledge another type that could easily beset your company one day: a social media crisis. What do we mean by a ‘social media crisis’? Well, we’re not...

Are your Facebook ads struggling to bear fruit? Here’s what to do

Facebook is undoubtedly a fun place to be – and a fun place to market, too. It helps that Facebook runs its own PPC (Pay Per Click) ads programme, allowing you to nudge your offerings in front of the Facebook users who are especially likely to buy them. Still, there...

How to readjust your digital marketing as the coronavirus bites

As the coronavirus crisis forces businesses to do their bit to curb the virus's spread, such as by mandating their staff to work from home, there's the lingering question of what should happen in the marketing department. Here are just a few examples of how you could...

Are you just starting out with blogging? 4 questions to ask yourself

If your company's website currently lacks a blog, it's worth adding one. Regularly uploading your advice and opinions to a blog can help you to foster an image as a thought leader. Still, you could find the road to that destination somewhat rocky. You should remember...

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