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Jumping Spider Media is a dynamic web marketing and SEO provider which provides a wide range of services to help clients harness the commercial power of the internet. We work closely with our clients to ensure we help them meet their individual online goals.
Are your Facebook ads struggling to bear fruit? Here’s what to do
Facebook is undoubtedly a fun place to be – and a fun place to market, too. It helps that Facebook runs its own PPC (Pay Per Click) ads programme, allowing you to nudge your offerings in front of the Facebook users who are especially likely to buy them. Still, there...
How to readjust your digital marketing as the coronavirus bites
As the coronavirus crisis forces businesses to do their bit to curb the virus's spread, such as by mandating their staff to work from home, there's the lingering question of what should happen in the marketing department. Here are just a few examples of how you could...
The difference between character and reputation – and how to manage both
Reputation is an important, yet fragile thing. In business, as in life, it can affect whether someone wants to form a connection with you or indeed, encourage their friends to do so. Therefore, it's easy to see why a tarnished reputation can be disastrous for your...
The faces of your brand: why turn your employees into company advocates?
These days, it's probably never been easier to reach out to individual employees of a company. Just think of T-Mobile US's CEO John Legere and his strong Twitter following, as well as the profiles of senior Apple executives, including Phil Schiller and Eddie Cue, on...
Paid search or paid social: which is better? There’s only one way to find out…
No, not "FFFIIIGGGHHHTTT!" In truth, it's a difficult dispute to settle, and would be even with a silly clash at Harry Hill's behest. Besides, we're not sure how much the floppy-collared comedian knows about Pay Per Click (PPC) advertising, of which paid search and...
Are you just starting out with blogging? 4 questions to ask yourself
If your company's website currently lacks a blog, it's worth adding one. Regularly uploading your advice and opinions to a blog can help you to foster an image as a thought leader. Still, you could find the road to that destination somewhat rocky. You should remember...
Why the social success of your short videos doesn’t have to be short-lived
Suffice to say that, on social media, short videos tend to attract more views than their long-form counterparts. Sure, there might be occasions where lengthy videos are desirable or even practically necessary - but, otherwise, you should limit the runtime of your...
How to assess your web content to make sure it’s fit for 2020
The advent of a new year seems like a convenient time to judge where you are in life and should go next. Perhaps you want to do something new, trim excess flab or simply make a much better impression. Well, you can actually do all three with your website! However,...
New Year, new Twitter? Exciting feature additions potentially on the horizon
While Twitter can seem like an obvious go-to tool for marketers, it's very open nature means that the outcomes of tweets, however carefully crafted, can be rather messy and unexpected. For this reason, an array of new features outlined by Twitter at CES this month...
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