The worlds of search engine optimisation (SEO) and digital marketing are notoriously fast-moving ones. And this year has certainly been marked by many fascinating and momentous developments, such as the rapid emergence of new artificial intelligence (AI) tools, and the ever-greater “mainstreaming” of virtual reality (VR) and augmented reality (AR).
So, where does all of that leave certain more “time-honoured” measures? Link building might almost seem “old-fashioned” compared to some of the techniques that have emerged in recent times for elevating a brand’s presence and impact online.
Don’t neglect inbound links, just because there are so many other distractions these days
The reality is that when Google is determining a given website’s rankings, it continues to take close account of the number and quality of links the website receives from other sites (these links are also referred to as “inbound links” or “backlinks”).
Therefore, if you want your website or page to have a truly impactful online presence in all the right ways, an effective link building campaign will still be essential. The greater the quantity and quality of backlinks your site’s pages attract, the higher your site is likely to rank in the search engines for relevant terms. This, in turn, will be instrumental in your efforts to obtain more traffic, sales, and revenue.
We can help take much of the stress out of link building
Despite link building continuing to be a vital part of search engine optimisation, our specialists at Jumping Spider Media recognise that creating an effective link building campaign can be a difficult, overwhelming, and often time-consuming process.
This is why we have taken such care in assembling a professional link building team, which puts together link targeting strategies and link portfolios that are in line with the particular circumstances and needs of our clients. Of greatest importance is the fact that such work gets us consistently impressive results for our clients’ websites.
The main goal of Google is to quickly offer users the most relevant results; however, it still needs help in determining every piece of content’s value, relevance, and quality.
Backlinks directly tell Google that a particular article, video, infographic, or manual has what it takes to give a relevant answer to the initial question or search. Therefore, every good-quality link pointing back to your website will be essentially a vote of confidence in your favour. This will add an extra layer of credibility to your website, in addition to helping to increase your all-round online visibility.
Furthermore, people listen to authority, and link building is an extremely effective way to establish yourself as a leader in your niche. If an established or reputable source keeps on linking back to your brand’s online pages, the search engine will begin to see you as a leading voice in your industry, allowing you to gain more traffic and (hopefully!) increase your conversion rates.
It couldn’t be quicker or easier to reach out to our link building professionals
Simply put, an effective link building campaign will allow you and your brand to stand out from the crowd, increase and retain custom, and establish yourself in your industry.
To learn more about how we can apply our in-depth and wide-ranging link building knowhow and experience to your own brand’s website during 2023 and for months or even years to come, please don’t hesitate to reach out to us via email or phone. We can even give you the benefit of a free website review!